Why?

The sky looked sherbet blue as I walked to Anchor on 1 April 2025, trading my usual scooter for a slow anniversary stroll. Halfway across the bridge it struck me: I have never felt so alive inside my relationships.

I should confess up front. I am not the friend who remembers every birthday. I often leave messages unread, cancel dinners, miss cues. 17 years in marketing taught me how to grow revenue, not how to grow closer. Then Anchor, and the community wrapped around it, rewired me.

It started with tiny moments. A teammate sent chicken soup to my doorstep when I caught the flu, forty-five days before my official start date. A client fired off a WhatsApp to Tal, “You saved my business,” followed by a parade of emojis. I keep hearing about firm owners who hop on Sunday calls so a client will not panic alone. Seeing care treated like oxygen changed my pulse. We love to brag about our network, build it, leverage it, activate it. Yet we do not have a network, we are in relationship with people - one counts contacts, the other counts heartbeats.

Relationships are motion, not trophies. They deepen, drift, bruise, heal. LinkedIn can preserve a connection from 2019, but only presence keeps it breathing. I needed a verb for that presence, so I coined one.

Relationshiping is the daily act of living relationships with awareness, attention, and intention. Relationshiping is texting a client good luck before her speaking session. It is introducing two strangers and stepping back before the credit. It is apologizing fast, celebrating loud, remembering quietly. It never scales neatly, which is the point.

I have been experimenting, clumsily. I answer messages sooner. I call former colleagues for no reason. I rewrite emails so they aimed to collaboration, not control. Each small move sparks another.

Now I am turning the experiment public, and I would love your company.

The people you invest in are the ones who move with you. The best opportunities have arrived from the people already walking beside me, not the biggest list I could collect.

That’s Relationshiping.